List of Solid Digital Marketing Dissertation Topics

Welcome to the world of the dissertation topic selection! This exciting challenge marks the end of many years of study and gives you the opportunity to truly showcase your knowledge on the topic and develop a top quality dissertation. Here are several topics that will help you to get started on your research and writing to truly showcase your achievements in your area of study.

  1. Impact of social media on digital marketing strategies for major corporations – With the influx of social media and the instant availability of large amounts of data, major corporations are forced to change and respond more quickly. This goes against the normal cumbersome decision making process and forces quick responses to take advantage of marketing opportunities.
  2. Digital asset management strategies for digital marketing – Maintaining brand recognition with a digital marketing strategy can be a challenge for any company big or small. A solid digital asset tool or strategy is needed to ensure that your brand is consistent worldwide and digital assets are available to your worldwide marketing team.
  3. Discuss the benefits to localization within a digital marketing strategy – How much localization is truly required for a digital marketing strategy to be truly effective in a worldwide market?
  4. Gathering marketing data and digital footprints of visiting customers – Is there an ethical consideration that must be balanced when we track visitors to our website and follow their key strokes, landing page, time on page and even mouse movements?
  5. Targeted digital marketing strategies, should the customer have a say? – Our digital marketing strategy is focused on providing a personalized shopping experience for every customer who arrives but what if the customer prefers to remain anonymous? Should we ask the customer’s permission to snoop through their digital data?
  6. Developing digital assets with a collaborative marketing team – Developing a digital asset within a marketing team can become a catastrophic mess if controls are not put in place. There needs to be a line of authority on who can make changes, change and revision tracking and approval and branding process to finalize the digital assets for use.

Surviving it today’s new digital marketing world requires an adjustment in our way of thinking. With the new tools available it is possible to overstep our bounds with the customer and invade their privacy. Any of the above topics will provide a solid digital marketing dissertation topic to conclude your studies and show your knowledge on this topic.

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